Telegraph Launches Promotion To Lure Women

The Telegraph group is launching a series of promotions aimed at attracting women to its titles. Focusing on six distinct areas – skincare, travel, fashion, interiors, beauty and health – it will offer monthly discounts on products and treatments.

Called More for Me, the campaign intends to raise the proportion of female readers of the Telegraph titles. According to latest NRS figures, the audience for the Daily Telegraph is 58% male and the Sunday Telegraph has a 55% male bias. Most of the titles’ female readers are in the older age groups: 19% of women readers for each title are between 45 and 54, while the 65+ age group has the highest proportion of women readers for both titles.

Starting this Saturday, readers will be able to collect tokens throughout the week to claim discounts on hair and beauty treatments at Regis salons, a free jar of Martha Hill Evening Primrose Nourishing Creams and two Dermalogica skincare pampering treatments for the price of one.

Telegraph Group: 020 7538 5000