The Telegraph has linked up with LWT’s South Bank Show in a sponsorship deal thought to be worth around £1m.
The two-year contract begins next month when the programme returns for a new series as part of ITV’s new programme schedule. It is believed that reader offers will be run around the personalities featured on the show.
The deal was put together by Matthew Howells, The Telegraph’s ad controller, Media Factor and Laser Sales and is part of an aggressive marketing push by The Telegraph. It sponsored the last series of ITV’s Kavanagh QC, has run competitive direct marketing campaigns and has launched a voucher scheme offering Monday’s Daily Telegraph for 10p.
The Telegraph: 0171 538 5000
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
