Telegraph To Run Family Car Rental Campaign
The Daily Telegraph is to promote Thrifty Car Rental to families in a three week campaign including display ads, advertorial, email and online activity, running just ahead of the school holidays.
The campaign will combine display ads with a series of advertorials offering a package of advice on car rental along with ideas for kids activities and city getaways, as well as special offers. These will appear in the main paper on Thursday and the Weekend and Travel supplements on Saturdays. There will also be an email campaign and seven weeks of online activity on the Telegraph website, including vouchers which can be downloaded and printed out.
Chris White-Smith, display ad director at the Telegraph Group, commented: “This is a terrific example of adopting a creative approach that taps directly into the needs and interests of our readers and in doing so makes the advertiser stand out very clearly from the crowd.”
Telegraph Group: 020 7538 5000 www.telegraph.co.uk
Recent Press Stories from NewsLine New Editor For IPC Soap Magazine Mirror Group Restructures Advertising Department Future To Launch PS2 Cheats Magazine
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left