The combined TV Revenue share for April, based on agency estimates, came in at £157.89m, an increase of 5.6% on last year’s April figure. The ITV share was £125.55m, with Channel 4 at £32.33m. ITV’s figure is up 2.1% on last year’s figure; Channel 4’s figure is up 22.1% on last year’s figure. This is an 80:20 split, no change from last month’s.
The best performance among ITV contractors came from LWT, improving its share by 2.53% pts on last year, although it did have an extra trading day. London increased share by 2.27% pts. Meridian fared next best, improving share by 0.45% pts. The worst performance year on year was yet again from YTTV, down 1.35% points. Granada/Border fared next worst, losing 0.52% points on last year.
TV CONTRACTOR REVENUE SHARES - APRIL
1993
1994
% PT CH YoY
Carlton
15.42
15.16
-0.26
LWT
10.65
13.18
2.53
London
26.07
28.34
2.27
Central
15.54
15.36
-0.18
Granada/Border
11.53
11.01
-0.52
YTTV
10.97
9.62
-1.35
STV
5.43
4.97
-0.46
Grampian
1.17
1.14
-0.03
HTV
6.34
6.05
-0.29
Meridian
11.31
11.76
0.45
Anglia
7.32
7.33
0.01
Westcountry
2.42
2.47
0.05
Ulster
1.82
1.96
0.14
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