According to the IPA’s Trends in Television Viewing Report up to the fourth quarter of 1993, television viewing for 1993 is down 4.3% for terrestrial viewing, and down 3.1% for consolidated viewing for all channels.
ITV’s share of viewing is down 0.8% points on 1992 to 40.0% for 1993, whilst BBC now has a share of 32%. The share taken by non-terrestrial channels shows some fluctuation, not appearing to have settled down after the re-organisation of the subscription system, say the IPA; share hovers around 6.5%.
In terms of audience size, ITV gained 14 of the top 20 programmes.
AVERAGE DAILY HOURS OF VIEWING- ALL TV -ALL INDIVIDUALS
Q1
Q2
Q3
Q4
FULL YEAR
1992
4.13
3.52
3.55
4.03
3.81
1993
4.07
3.41
3.34
3.93
3.69
TOP 20 PROGRAMMES 4 W/E 24/10/93
NO. OF PROGRAMMES IN TOP 20
ITV
BBC
ALL ADULTS
14
6
AB ADULTS
7
13
ABC1 ADULTS
10
10
DE ADULTS
16
4
16-24 ADULTS
14
6
55+ ADULTS
12
8
Contact Lynne Robinson IPA 071 235 7020
RECORD VIEWING FOR ICE DANCE
BBC estimates for Torvill and Dean’s performance on Monday night at the Winter Olympics put the audience at 23 million; this is the biggest television audience for a sports event since England’s appearance in the 1990 World Cup semi-final.
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