Television Viewing Round-Up – August 2009

The latest TV viewing figures, for August 2009, show a relatively large year on year fall in BBC One’s viewing share.

ITV1 was down slightly year on year, by one percentage point, as was Channel 4.

However, there were small increases in share for BBC Two and Five.

All Viewing

BBC One’s viewing share was down 4.8 percentage points in August, to 19.6%, despite the continued popularity of shows such as New Tricks and The Street.

ITV1’s viewing share fell to 15.2%, down from 16.1% a year ago. August saw the finale of the channel’s comedy-drama series Monday Monday, which bowed out with a high of 3.2 million viewers.

Channel 4 was also down year on year, by 0.1 percentage point, giving it a 6.7% share of viewers. At the end of the month, the broadcaster announced that it would not be renewing its Big Brother deal with producer Endemol when it expires after the 11th series next year.

Five enjoyed a slight increase in share in August, up 0.3 percentage points year on year to 5.0%, while BBC Two was up 0.6 percentage points, taking its share to 8.3%.

Other channels enjoyed a 5.0 percentage point rise, to 44.5%.

Digital Viewing

In digital homes, BBC One was down 4.6 percentage points to 18.5%, while ITV1’s share dropped 0.4 percentage points to 14.3%.

Five enjoyed a 0.4 percentage point increase in digital homes, giving it a 4.8% share.

Channel 4’s viewing share was static at 6.3%, while BBC Two enjoyed a rise of 0.8 percentage points year on year to 7.6%.

Other channels rose 3.7 percentage points year on year in digital homes, to 47.8%.

Data to form this report can be found in the Television database. For any assistance please contact the helpdesk on 020 7439 7575.