Telewest 1Mb Trial To Challenge BT In Broadband

The stakes in high speed internet access have been raised with the news that Telewest Broadband has launched a large-scale consumer trial of its 1Mb residential internet service in Scotland. Telewest claims that the new blueyonder service will outperform the residential ADSL internet service offered by BT.

1,500 blueyonder customers in Scotland who register their interest will receive the pilot service at no extra charge. The service is expected to roll out across rest of the UK later in the year, offering a continuous cable connection to the internet 20 times faster than traditional dial-up services.

Philip Jansen, managing director of Telewest Broadband’s consumer division, said: “This is the first stage of blueyonder setting another benchmark for internet services in the UK. We all feel the need for speed, but our 1Mb service will be about more than bandwidth alone. By concentrating on the overall quality of the customer experience, the trial will help us deliver a service that leaves ADSL providers dead in their copper tracks.”

Earlier this month BT announced plans to extend its high-speed internet service to reach over two thirds of the UK population by the end of next month (see BT To Extend Broadband Offering), while Freeserve has recently levelled claims of anti-competitive behaviour at BT, accusing the company of exploiting links with its internet arm BT Openworld in an attempt to gain an “unfair” advantage over its competitors (see Freeserve Calls On Oftel To Investigate BT).

Telewest Broadband: 0800 953 5383 www.telewest.co.uk

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