Telewest Adds New Brands To Active Digital Service

Telewest has announced the addition of nineteen new content providers to its interactive TV platform Active Digital. The companies include P&O Cruises, Asserta Home and the RAC.

Telewest launched interactive services in March this year, with over 90 high street and online companies on board (see Retailers Back Telewest’s Cable Interactive Service). Goods and services available to Telewest digital customers include financial and property services, holidays, books and car rental from companies including Abbey National, British Airways, WHSmith and Hertz. Active Digital launched in October 1999 and has over 200,000 customers.

Among the new additions to the content providers is the first local authority to join. Knowsley Metropolitan Borough Council will provide local information and news to its residents via interactive television.

Chris Townsend, Telewest’s director of interactive services said, “We are on target to deliver 150 brands providing interactive services by December this year offering our customers a choice of products from on-line property to greetings cards.”

Telewest: 01483 750 900