Telewest Goes Interactive For Summer TV Events
Telewest is expanding its interactive offering with the launch of a range of new services designed to improve the viewing experience for some of this summer’s biggest TV events, including Wimbledon and Big Brother.
BBC viewers will be able to use a range of enhanced television and interactive services associated with specific BBC events, including Wimbledon, Open Golf, the Proms and World Athletics. Additional content, including event information, message boards and interactive voting, will also be available through BBCi in the Telewest walled garden.
Reality TV fans will be able to keep up to date with Big Brother on E4 with live video streams and an information ticker. They will also be able to vote to evict a housemate each week by pressing the red button on their remote control. In addition, Channel 4 viewers will be able to access programme information, vote and play games via a new interactive service menu.
The Cartoon Network has launched the first interactive game portal accessed from the broadcast stream via the red button on UK cable. It debuts with the Powerpuff Girls and will be followed by Tom and Jerry, with further games due to be added over the coming months.
Gavin Patterson, managing director of Telewest Broadband’s consumer division, said: “These new services illustrate that watching television is no longer just a linear experience. Interactivity is now part of the whole package, which offers our customers more choice and an overall improved viewing experience.”
The increasing popularity of interactive television applications was highlighted recently when over 1 million viewers voted for contestants on ITV1’s I’m A Celebrity – Get Me Out Of Here via their TVs (see Interactive Vote Proves A Success For I’m A Celebrity).
Telewest Broadband: 0800 953 5383 www.telewest.co.uk
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