Telewest Unveils New Blueyonder Internet Service
Telewest has today launched its new 1 mega-bite Blueyonder internet service for residential users.
The cable company claims that the new high-speed service, which has been on trial in Scotland, is 20 times faster than traditional dial-up internet access and can outperform other residential ADSL services provided through copper wires.
The 1Mb Blueyonder product, which is available to non-Telewest customers for £39.99 per month, will enable subscribers to quickly download music and software, share large files and access full-screen video pictures and audio streaming.
David Hobday, Telewest Broadband’s sales and marketing director, said: “1Mb is like viagra for your PC providing a mind-blowing internet experience that other service providers simply can’t keep up with.”
He added: “We have listened to the views of trialists and received some positive feedback in the process. There is a growing number of web sites providing top speed content, such as highly-encoded video and mega-sized files and we are as excited as our customers.”
Earlier in the month, Telewest launched a washroom-based advertising campaign to promote its existing Blueyonder broadband product (see Telewest Is Flush With New Blueyonder Campaign), which according to the cable company experienced 1,135% customer growth in 2001 (see Telewest Announces Broadband Growth).
Last week competition in the high-speed internet market increased with the launch of AOL’s new broadband service. At £34.99 per month the AOL Broadband product is more expensive than the current market rate of £30. However, the company is offering customers a broadband modem for £25 until 15 July, undercutting most of its competitors (see AOL Enters UK Broadband Market).
Telewest Broadband: 0800 953 5383 www.telewest.co.uk
Hitwise: 020 7483 9257 www.hitwise.co.uk AOL: 01268 530919 www.aol.co.uk
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