Terrestrial Channels’ Loss Is Non-Terrestrials’ Gain In Latest IPA Report

The IPA’s Trends In Television report for Q3 shows that, following a period of stability, overall viewing levels have risen a little. However, this has not brought much good news for ITV, which is still failing to a command a viewing share above 30%. During the third quarter it gained a viewing share of 27.8%, just 0.7% above BBC1.

The terrestrial channels’ loss, which went across the board with the exception of Channel 4, is the non-terrestrial’s gain. These channels have shown strong growth this quarter, with viewing share up to 17.5%.

Year on year, patronage of ITV for this quarter was down, mainly because of a poor performance during August. However, BBC1’s patronage seems to have stabilised and has seen little change in the third quarter, year on year. The report shows that patronage levels for the non-terrestrial channels are continuing to rise with every quarter.

The Trends in Television report can be viewed in its entirety on the IPA website.

IPA: 020 7235 7020

Subscribers can access ten years of media news and analysis in the Archive