Unsurprisingly C4’s showing on Wednesday 15th of Four Weddings and A Funeral greatly improved its position in the weekly figures. Whilst overall ‘Total’ viewing fell by 5 minutes on the previous week to 27:01, C4’s average weekly viewing per head increased by 33 minutes to 3:04 – representing a total share of viewing amongst individual 4+ of 11.3%.
Whilst ITV’s ‘Heartbeat’ remains the top programme in terms of millions of viewers, Four Weddings makes it into the Top 30 at number 17 with 12.38m (23 Individual TVRs).
Channel 4 also performed well in Astra homes with a weekly share of viewing up 1.7% points on the previous week to 8%; whilst all Sky movie channels lost share. Amongst Sky channels by far the best performance came from Sky ‘New’ Channels – up 0.8% point to 1.8% share. The most consistently poor performance, in terms of falling share, comes from the Disney Channel which has seen a 1.3% point fall since its launch to 1.0% share. (Hours of viewing have fallen by 16 minutes to 0:17 from 0:33 w/e 8/10).
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