The Box Music Channel has announced a new programming, marketing and production structure in an attempt to build the channel brand. A new programme unit will be led by Stephanie Price, with a team of four behind her.
The music channel is also creating a new production unit, which will build and promote The Box brand on air, and produce short form programmes. A new head of creative services is to be appointed shortly, and Dominic Swim will become marketing director of The Box website which was launched in September last year (see Newsline).
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