The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society

❗ Paramount Skydance has made a hostile bid for Warner Bros Discovery in a final effort to outbid Netflix. Paramount is now offering to buy the entirety of WBD’s business for $108.4bn. Netflix had agreed to purchase Warner Bros’ studios and streaming businesses for $82.7bn. (Paramount)

>> Read more: ‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

📱 X owner Elon Musk has called for the European Union to be abolished after it fined the social platform €120m for breaching transparency obligations. X has also cut off the European Commission’s ad account. (The Times)

📺 US President Donald Trump said he would “have a say” in whether the proposed merger between Netflix and Warner Brothers would go forward, telling reporters the market share of the deal could raise concerns. Netflix co-CEO Ted Sarandos was reported to have personally met with and tried to woo Trump before the deal was struck. (Reuters)

📰 The Daily Mail has partnered with the Alzheimer’s Society on a new campaign to raise awareness of dementia. Defeating Dementia launched with Saturday’s newspaper and will feature across the Mail‘s social accounts. It aims to advise people on how to reduce their risk of developing dementia. (Daily Mail)

🌴 The latest series of I’m a Celebrity… Get Me Out of Here! has broken records on STV. The show received over 5.5m streams on STV Player (+16% on the 2024 series), was STV’s top-performing show of the year, and Scotland’s most-watched programme across all commercial channels. (STV)