The Regional Strategic Alliance (RSA), a consortium of regional newspapers including Thomson and Midland Independent Newspapers has gained the support of the Football Association in their European Championships project. The FAA have invested in an advertising and promotional package valued at over £200,000.
As reported on New Regional Football Supplements, the consortium of regional groups is to produce a series of three magloid supplements based on the 1996 European Championship football tournaments.
This FA package will incorporate a range of reader opportunities including competitions for both FA and Euro ’96 merchandise with the main objective being to promote Euro ’96 ticket sales in the seven regional venue cities.
The magloid supplements will be published in December, April and June by the seven regional newspapers forming the alliance. Sales are being dealt with by Amra.
Amra: 0171 820 1000
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