Guardian News & Media (GNM) has announced the hire of Catherine Brien as its new chief data officer.
Joining from her position at The Co-operative Group as director of data science, Brien will oversee The Guardian’s data and insights team and lead data strategy across editorial and commercial areas of the organisation.
She will be responsible for helping The Guardian build a deeper understanding and connection with its readers, as well as using data to inform commercial strategy and operations.
“This is an exciting time to join one of the world’s leading digital media organisations,” said Brien.
“I’m looking forward to shaping a data strategy which benefits our readers and audience, informs Guardian journalism, and helps us to develop and grow our business.”
David Pemsel, chief executive of Guardian Media Group added: “Data is absolutely critical to the achievement of our long-term strategy. Catherine has an impressive track record, and I am confident she will be a huge asset in helping to deliver on both our editorial and commercial goals.”
In her new role, Brien will also be a member of GNM’s executive committee.