As the communications services partner of the 2012 Games, BT provided a single network spanning 94 locations – and as such London is thought to be the most connected Olympics ever.
The official London 2012 website had more than 450 million visits – four times as many as the Beijing Games website in 2008 – and there were more tweets on one day than during the whole of the Beijing Games.
There were also record levels of internet traffic on BT’s UK retail broadband network. Traffic reached an all-time high during the Olympics on Sunday 29 July, when Team GB won the first of its 65 medals. During the Paralympics, the peak in internet traffic on BT’s UK network was on Sunday 2 September.
During the Games, daily video traffic increased on average by 19% compared to normal, with Bradley Wiggins winning gold in the cycling time trial being the peak, and during the Paralympics BT saw a peak of one million users on its UK wi-fi network for the first time ever.