The Radio Times readership survey of viewing and listening habits was published today. Editor, Sue Robinson comments: “Nearly 40,000 people returned our survey which shows what a major part TV plays in our lives. The results provide a fascinating insight into our relationship with the box.”
The news is that ITN’s Trevor McDonald is Britain’s most authoritative and trustworthy newsreader, although the BBC’s Michael Buerk was only 1% behind, with 36% of the vote. Almost half the readers surveyed, 45%, said that the news was the most shocking programme on TV.
While, 38% of respondents are not optimistic about the prospect of multi-channel TV, they think that it just means more rubbish. Only 16% of the sample were enthusiastic about the prospect of more choice.
BBC Magazines: 0181 874 6378
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
