The Observer Gets New Sections

From Sunday September 26 The Observer will have two new sections; Review and Life, and a new editorial team.

The News broadsheet section will include an expanded comment section covering a wider range of issues as well as news and features. The Business section will also be a broadsheet. It will cover a range of city issues with the emphasis on explaining business and economics to the general reader, as well as providing a specialist financial service.

The Sports and Review sections will be in tabloid format, in high quality full colour. Review will have increased arts features, and Sport, with 20 pages, will have wider coverage of the week’s results.

There will be two magazines, Life, a tabloid consumer section, which will include fashion, travel, food and drink home and television. The other magazine Observer Magazine, will be more upmarket, printed on colour glossy paper, with an emphasis on indepth reading, quality writing and photography. The Observer has chosen Leagas Delaney as the advertising agency to promote the new paper; the new campaign will begin on September 20.

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