According to the second research study compiled for the PPA and launched at Magazines ’93, the CTN sector has a very high share of the news business (83%) compared with its share of other core products such as tobacco (50%).
The study, entitled ‘The profitability of magazine selling’ reveals that the PR case for magazines is strong, especially through independent CTNs.
Magazines provide retailers with;
Good market growth as the fastest growing core CTN market
High market share
Specialism
Stability
Media Jobs
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