The Sportsman Posts ‘Solid’ Sales In Debut ABC

The Sportsman, Britain’s new daily sports and betting paper, recorded debut sales of 21,819 in April, according to the Audit Bureau of Circulations.

In a statement this afternoon, the paper welcomed the figures as a “solid start,” with a breakeven target of 40,000 looking likely by the end of its first year.

The figure includes just over 5,500 copies sold at a reduced rate however, giving full-price sales of 16,315.

The title, which carries a cover price of £1, still has some way to go before it can challenge Trinity Mirror’s rival paper, the Racing Post, which commands a circulation of 81,228 in the latest ABC data.

A full breakdown of the latest ABC figures for daily and Sunday newspapers is available on NewsLine, covering the popular, mid market and quality sectors in both monthly year on year, and six month analysis (see ABC National Newspaper Round-Up: April 2006 ABC National Newspaper Round-Up: April 2006 ).

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ABC: 01442 870 800 www.abc.org.uk