The Times partners with Marie Claire for free magazine giveaway

The Times will feature an exclusive edition of IPC’s women’s glossy Marie Claire this Saturday in a bit for readers to “rediscover the [fashion] brand”.

The majority of the one-off title’s content has been specially commissioned to “give readers a taste of the magazine’s fashion, beauty and features coverage”.

Marie Claire publishing director Justine Southall said: “This is the biggest sampling exercise ever undertaken by Marie Claire and the mini magazine is a fantastic showcase of our content.

“Marie Claire is for women who want to think smart and look amazing and this partnership with The Times is a great opportunity for their readers to rediscover the brand.”

The marketing effort follows Marie Claire‘s last ABC result. Between July and December 2010, the title posted a 6.4% year on year decline in circulation (and a 5.3% PoP decrease), down by almost 18,000 copies, taking its total to 265,000.