The White Room And White Beer

Channel 4’s top music show, The White Room, will be sponsored by Hoegarden White Beer. The sponsorship is a unique venture for the beer company, who have not undertaken any form of television or press advertising before.

The package will include features in opening and closing credits and breaks throughout the 60 minute show. There will also be new opening credits and joint promotions with Internet tie-ins during the programme.

The third series of The White Room will run for five weeks starting on the 26^th July at 11.35 pm.

Cohn & Wolf: 0171 608 1576