The Wireless Group, which owns Talk Radio and nine regional UK radio stations, is to launch its own in-house sales company on Tuesday 4 January. Called Impact, it will form a one-stop shop for clients and agencies around the country.
Tim Bleakley, currently sales director for the Wireless Group, will become managing director of the new sales house with Jason Trout joining him as sales director from his current position as Talk Radio’s deputy sales director. A dual structure to the new group will allow national and regional sales to take place.
Tim Bleakley said: “With Impact we have created a user friendly vehicle for our customers. The Impact team know their regions and stations inside out. They know their brands and will show that knowledge with passion.”
Wireless Group: 0171 636 1089
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