MediaTel Interactive has created an Internet site for The Word, (http://www.theword.co.uk/), the centralised sales and marketing operation which represents the regional daily paid for press. The site was booked through advertising agency New PHD and forms part of a complete online promotional package targeting media planners on the Internet.
In addition to the Website, the online promotional package includes a one year sponsorship of MediaTel’s online Press Database and a presence in the Media Village (http://mediavillage.mediatel.co.uk/).
The Word’s site features comprehensive information about the organisation, the regional titles it represents and details about recent campaigns and clients. It also incorporates a Competition Section, which will contain eight special on line puzzlers to test the minds of members of advertising agencies and media independents.
Harry Burton, media planner at New PHD, commented: “We are delighted to have been involved in putting together this integrated web promotion with MediaTel Interactive. MediaTel is a perfect environment, providing a highly targeted daily audience of media planners and buyers looking at relevant media information.”
MediaTel Interactive: 0171 439 7575
The Word: 0171 620 0777
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