The Word, a one-stop-shop regional press sales house, is set to close its business at the end of the month. The demise of the company follows the resignation of its chief executive, Gavin Caldwell, in October last year (see Newsline Brief). It was understood that Caldwell was frustrated at not being able to expand the company in the way he wanted.
The Word was established in 1988 to provide a single buying point through which national advertisers could buy space in the local and regional press. The company stressed the special place that regional newspapers have in the hearts and minds of many communities and offered advertisers newspapers with a combined daily circulation of over 3.5 million copies – a readership of more than ten million people.
It is understood that The Word is being closed because the different regional press groups, which have undergone consolidation in recent years, are representing themselves more effectively and do not require a single sales house to sell them. Caldwell was not available for comment at the time of writing.
The Word: 020 7620 0777
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