The Word, the centralised sales and marketing operation which represents the regional daily paid-for press to national advertisers, reported a successful year at its 10th Annual Meeting.
Turnover was £3.9 million, and the group announced that it intends to phase out subscriptions by the year 2000. As well as this, the website, at www.theword.co.uk, is to undergo a revamp and become more interactive.
Chief executive of The Word, Gavin Caldwell, commented: “There are always improvements to be made in any organisation in order to keep meeting competitive market conditions and we will constantly look to make those improvements wherever possible.”
The Word: 0171 620 2699
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