Thomson Intermedia Boosts Media Profile With GroupM

Thomson Intermedia plc, a leading provider of media intelligence, has signed a partnership agreement with WPP’s GroupM, the world’s leading media agency group which controls more than 25% of the UK’s media spend.

The partnership will see GroupM and its agencies, including Mindshare, Mediacom and Mediaedge: CIA, use the enhanced and tailored Thomson Intermedia services and promote the Thomson Intermedia client system to its customer base of more than 650 of the UK’s top advertisers.

“This is an exciting and significant partnership for us, it represents a tipping point for Thomson Intermedia’s products becoming the UK standard and could have a profound impact on the speed of increasing our subscriber base,” said Sarah Jane Thomson, Joint CEO of Thomson Intermedia.

“Our relationship with WPP’s GroupM is further proof of the importance and opportunity of Thomson Intermedia’s technology, data and systems in a dynamic market which is increasingly demanding of data.”

Thomson Intermedia recently announced exclusive access to electronic versions of regional newspapers from the media owners, providing the opportunity for Thomson to accelerate the growth of its customer base. This new partnership with GroupM will undoubtedly boost Thomson’s services in the world of media.

“Thomson Intermedia’s systems have now become an essential ingredient in adding value to our clients, its products aid us in providing clients with accuracy and timeliness of data,” said Nick Theakstone, COO of GroupM UK.

“This partnership will support our desire to provide the best transparency and vouching products to all our clients.”

In August Thomson Intermedia acquired market-leading audit and performance monitor, Billetts, for £13.1 million, accelerating Thomson’s strategy to become the leading provider of advertising and media intelligence in the UK (see Thomson Intermedia Scoops Billetts For £13.1 Million).

Thomson Intermedia Plc: www.thomson-intermedia.com GroupM: www.groupm.com