Ticketmaster, the computerised ticketing company, is launching a new integrated media opportunity by creating exclusive packages for advertisers to sponsor the whole ticket purchasing process from start to finish. Packages will be tailor-made and can be targeted at purchasers to a single event or venue or to an event category.
The elements of the ticketing process available for sponsorship include: telephone messages while callers making bookings are put on hold; telephone operator endorsements; ticket wallets; ticket backs; inserts into ticket envelopes; Ticketmaster’s monthly printed Entertainment Guide; and cross-promotional tie-ins between venues and events. There will also be opportunities for in-venue branding and exposure for sponsors – such as in West End theatres, concert halls and sports grounds.
Ticketmaster: 0171 344 4000
Media Jobs
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