TikTok is entering the summer sales fray with its “Deals for You Days” event, launching July 9th in the US. This announcement comes just days after Amazon revealed its annual Prime Day extravaganza will take place July 16th and 17th. The success of Prime Day has spurred numerous retailers to hold competing sales, and now TikTok is joining the ranks.
Deals galore on popular items
The TikTok Shop sale promises discounts on a wide range of products, including clothing, beauty essentials, home decor items, backyard entertainment must-haves, and even summer reading bestsellers. Similar to Prime Day, TikTok Shop will offer exclusive deals on select products from popular brands like L’Oreal Paris, Maybelline New York, NYX Professional Makeup, Our Place, Too Faced, and Zwilling USA.
Interactive shopping experience
Beyond offering discounts, TikTok is aiming to create an interactive shopping experience. Brands and merchants will be able to participate in content creation challenges for short-form videos and host live shopping events on TikTok LIVE. These live events will provide a platform for creators and brands to connect with followers, showcase their favorite products, and offer real-time discounts.
TikTok’s e-commerce ambitions
TikTok is clearly placing a large bet on its e-commerce efforts. The company aims to expand its TikTok Shop U.S. business tenfold, reaching a potential value of $17.5 billion this year. This upcoming sales event signifies TikTok’s intent to challenge some of the biggest names in online retail, including Amazon and fellow Chinese-owned companies Temu and Shein. With roughly 150 million American users, TikTok has a significant potential customer base. This push aligns with the projected growth of social commerce sales. According to eMarketer, social commerce sales are expected to more than double by 2027, reaching $144.5 billion compared to $67 billion in 2023.
