Time Out Media, publisher of freebie mag Time Out, has become the second magazine publisher in the UK to pool its digital ad inventory into The Ozone Project.
Time Out Media joins the platform’s founding partners – The Guardian, News UK, The Telegraph and Reach Plc – as well as The Stylist Group, which became The Ozone Project’s first magazine partner in October last year. The Stylist Group also represents the digital newspaper titles of its parent company, DC Thomson.
The Ozone Project pools online ad inventory to make it easier for advertisers to buy premium publisher audiences with a single buying point.
The platform already reaches 44.9 million adults in the UK each month, as well as over 99% of the UK’s online population – rivalling Facebook for scale.
The deal with Time Out Media will offer advertisers access to an extra 4.3 million monthly users, and will “positively impact” the frequency with which readers are seen across The Ozone Project’s collective portfolio.
According to Ozone, the partnership will also deliver “additional audience understanding”, allowing for “even greater” contextual advertising targeting.
“We are very excited to welcome the much loved Time Out brand to the Ozone portfolio,” said Damon Reeve, CEO of The Ozone Project.
“As a publisher, Time Out embodies the carefully curated, editorially governed environments that make Ozone such a potent opportunity for advertisers. Seeing more highly attentive and engaged readers within our platform, and seeing them more often, only builds on this proposition.”
Commenting on the partnership, Lawrence Horne, MD EMEA at Time Out Group, said he is “delighted” to allow brands to access Time Out‘s audience in a “meaningful way”.
“Time Out is all about inspiring people whilst advocating transparency and brand safety which aligns perfectly with Ozone. We reach and engage an adventurous and discerning audience in cities across the globe,” he added.
Time Out magazine recently rebranded to Time In as a temporary response to the Covid-19 pandemic.
