World Cup ’98 coverage on Talk Radio is to be sponsored by The Times in a deal which continues the paper’s ‘Under the Skin of Sport’ promotional campaign.
The newspaper has also created an international version of its interactive fantasy football game. Participants in the game will be able to follow the teams’ progress on the Talk World Cup broadcasts, all of which will be endorsed by The Times.
Patrick Sherriff, marketing and promotions manager for Times Newspapers, said: “This deal, alongside our interactive stratchcard competition with ITV [subscribers see ITV To Launch World Cup Promotion With Vauxhall and Times], means that The Times and The Sunday Times will be offering an exceptional World Cup package, integrating radio, television and newspapers”.
The Times c/o THP: 0171 226 7450Talk Radio c/o MCM: 0171 371 3333
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