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Times Website Audit Announced
The Times/Sunday Times web site has become the first national newspaper to receive an audit certificate from ABC //electronic. The site recorded over 7.8 million page impressions (Web pages requested by viewers) during May 1997.
The Times/Sunday Times site is the third to receive a certificate from ABC //electronic. FutureNet received a certificate in July and mag.net in April. Some twenty other companies have registered for audits with ABC //electronic including MSN, Capital Radio and the British Tourist Authority. The ABC //electronic audit uses census based measurements that reflect total activity as opposed to ratings or sample based research.
ABC //Electronic: 01442 870 800
