A G Barr has struck a deal with its Tizer brand which sees it sponsoring two music programmes in the same day. Tizer will be endorsing the 1997 MTV Europe Awards and a one-off episode of the music programme The Noise, both to be broadcast on Saturday 8 November. This in addition to Tizer’s weekly sponsorship of Saturday’s Chart Show.
The deal was negotiated by Warren Dias at Laser on behalf ITV Sponsorship and Andrew Napier at Media Solutions for A G Barr.
A G Barr: 01942 886 688ITV Sponsorship: 0171 631 3434
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