ITV has signed a £500,000 sponsorship deal for its CD:UK programme which will see Tizer endorsing the Saturday morning kids pop music show. The deal begins on 23 January and is set to run for a year.
CD:UK, which is hosted by Ant & Dec, is part of ITV’s new look Saturday mornings, now branded as SM:TV. Tizer previously sponsored the Chart Show (see Tizer To Sponsor Chart Show) but this was dropped by the Network in favour of the new look and CD:UK show.
ITV Network Centre: 0171 843 8000
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