Today’s ABCs Expected To Show Growth For Celeb Titles
Today’s ABC figures for the six months to December 2002 are expected to show that the current fascination with celebrities shows no sign of slowing with large circulation rises for certain celebrity focussed titles.
Speculation suggests that IPC’s Now magazine will increase its circulation from 570,279 to above the 600,000 mark for the July to December 2002 period. It also looks likely that the success of Emap’s weekly Heat will continue, with significant year on year growth expected to lift the magazine above 530,000.
Reports also imply that the women’s monthly sector will enjoy healthy growth, with Condé Nast’s Glamour continuing to shake things up. It is expected that the magazine, which launched in March 2001, will maintain its number one position in the sector, ahead of National Magazine Company’s Cosmopolitan (see ABC: Cosmopolitan Beaten By Glamour).
It is thought that today’s ABCs will also bring good news for other women’s monthly magazines. Heavy promotion of IPC’s InStyle looks likely to pay off and Hachette Filipacchi’s Red is expected to report a respectable increase in circulation.
Emap’s market leader, FHM, is expected to provide a boost to the ailing men’s lifestyle market. Rumours indicate that the magazine, which has been hit hard by the downturn in the sector (see ABC Jan – Jun 2002 Men’s Lifestyle Magazines), will experience an uplift in circulation to above 600,000. IPC’s Loaded is expected to hold firm, but it is thought that Denis Publishing’s Maxim could slip below 250,000.
Industry watchers are predicting a significant uplift in the teenage sector, with BBC Magazines’ It’s Hot and Emap’s Sneak bolstering this notoriously fickle section of the market.
Elsewhere, all eyes will be on the Emap’s Kerrang!, which will be hard pushed to top the 60.2% year on year increase it recorded in the ABC results for the six-month period ending June 2002 (see ABC Jan-Jun 2002- Music Titles).
These rumours will either be confirmed or denied at 5pm today when the concurrent release of ABC’s consumer magazine figures for the period July to December 2002 will be available to subscribers in MediaTel’s Press database. During Friday 14 February NewsLine will feature a series of sector reports based on these figures.
ABC: 01442 870 800 www.abc.org.uk
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