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Top breakfast show duo extend contract with 95.8 Capital FM

Top breakfast show duo extend contract with 95.8 Capital FM

Vaughan & Snowdon

Johnny Vaughan and Lisa Snowdon have signed a new two-year deal to continue presenting 95.8 Capital FM’s breakfast show.

Capital’s breakfast show has more listeners than any other commercial breakfast show in London, with a weekly reach of more than one million listeners.

The pair, which joined forces on Global’s breakfast show 18 months ago, have kept the show’s reach well ahead of its rival London shows, despite posting a 10.6% period on period decline in RAJAR’s Q3 2009 report.

Heart 106.2FM’s breakfast show is its closest competitor with 816,000 listeners.

Global Radio’s group executive director and director of broadcasting Richard Park said Vaughan and Snowdon are an “outstanding duo”.

“It’s thanks to them and a great behind-the-scenes team that the Capital breakfast show has seen such a significant increase in audience figures over the past year, taking us back to number one in London,” he added.

Snowdon is Vaughan’s fourth partner on the show since he took over from Chris Tarrant in 2004.  She replaced Denise Van Outen in August 2008.

The new deal will start immediately, taking presenters’ contracts to the end of 2011.

RAJAR Q3 2009 London Stations Breakfast Show Weekly (000s) Reach
Station Q3 2008 Q2 2009 Q3 2009 YoY % Change Q3 2008 on Q3 2009 QoQ % Change Q2 2009 on Q3 2009
BBC London 94.9 (06.00-09.00) 191 249 177 -7.3 -28.9
95.8 Capital Radio (06.00-10.00) 987 1,155 1,033 4.7 -10.6
Choice FM London (06.00-10.00) 267 223 285 6.7 27.8
Club Asia 963+972AM (06.00-10.00) 90 90 84 -6.7 -6.7
Gold London (06.00-10.00) 141 195 166 17.7 -14.9
Heart 106.2 FM (06.00-09.00) 768 818 816 6.3 -0.2
Kiss 100FM (06.00-09.00) 582 789 611 5.0 -22.6
LBC 97.3 (07.00-10.00) 388 504 553 42.5 9.7
LBC News 1152 (07.00-10.00) 137 129 184 34.3 42.6
Magic 105.4 (05.30-09.00) 738 858 780 5.7 -9.1
Smooth Radio (London) (06.00-10.00) 232 248 224 -3.4 -9.7
Sunrise Radio (Greater London) (06.00-09.00) 113 145 129 14.2 -11.0
Total Absolute (London) (06.00-10.00) n/a* 449 438 n/a -2.4
XFM 104.9 (07.00-11.00) 212 226 237 11.8 4.9
Source: RAJAR
*Note: Station changed reporting survey period

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