Today Nielsen has published results of its survey into the Top 100 Grocery Brands in Britain for Checkout magazine.
Coca Cola is the best seller, with annual sales exceeding £249m, with Ariel and Persil in the number 2 and 3 positions respectively. The top brands are worth in excess of £6.4bn; this represents an increase of 2.6% on last year.
The fastest growing brand was Muller yogurt, with sales up 32%.
TOP 10 BRITISH BRANDS
£ MILLION
1 COCA COLA
246.9
2 ARIEL
237.5
3 PERSIL
234.3
4 NESCAFE
193.7
5 ANDREX
179.9
6 WALKERS CRISPS
142.8
7 WHISKAS
139
8 SILVER SPOON SUGAR
137.4
9 PAMPERS NAPPIES
134.8
10 FLORA
129.3
TOP 10 FASTEST GROWING BRANDS
% CH
1 MULLER YOGURT
32.2
2 OXO
27.8
3 GELIX
23.6
4 LYONS CAKES
23.1
5 PAMPERS
20.2
6 FAIRY EXCEL PLUS
19.3
7 DAIRYLEA CHEESE
19.2
8 DOLMIO PASTA SAUCES
18.8
9 MCCAIN OVEN CHIPS
18.2
10 HOMEPRIDE COOKING SAUCES
16.7
The figures cover the majority of super market aisles. Figures relate to annual sales up to August 1993.
Fiona Holdsworth Nielsen 0865 742742
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