Top Computer Retailer Signs Up With NTL

NTL has signed a deal with the UK’s largest retailer of computer software and games, Electronics Boutique (EB). The agreement will see the retailer’s two brands EB and GAME feature on NTL’s free internet service ntlworld, its digital cable TV platform and its interactive television service.

The interactive television content will feature EB on NTL’s Shopping Channel, offering the chance for viewers to buy video games, computer software and peripherals and DVD products. GAME will be featured on the Games Channel offering games and software. Both will integrate the high street store’s loyalty points scheme and return and trade-in policies.

David Evans, new media director for EB Media said: “The digital television platform offers us further exciting prospects for marketing the Electronics Boutique and Game brands, and is another step towards achieving our goal of allowing our customers to shop with their favourite store by whatever means they prefer, online or offline.”

NTL: 01252 402 000