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TOP EUROPEAN BRANDS

TOP EUROPEAN BRANDS

Nielsen has today released results of its review of the leading grocery brands in Europe.

The largest selling brand is Coca Cola, whose sales exceed the combined values of the number two and three brands; Ariel and Pampers.

While some brands featured are strong in particular countries, most are truly pan-European. Research shows that any European shopping basket is likely to show similarities. Four of the top ten European brands; Coca Cola, Ariel, Nescafe Instant, Whiskas; also appear in top 10 brands in Britain.

TOP 20 EUROPEAN BRANDS

BRANDS TOTAL $M
1 COCA COLA 3845
2 ARIEL DETERGENTS 1520
3 PAMPERS DISPOSABLE NAPPIES 1470
4 JACOBS COFFEE 1255
5 DANONE YOGURT 1240
6 NESCAFE INSTANT COFFEE 1190
7 WHISKAS CAT FOOD 925
8 DANONE FROMAGE FRAIS 920
9 FANTA 860
10 LANGNESE ICE CREAM 845
11 BARILLA PASTA 775
12 GILLETTE RAZOR BLADES 735
13 IGLO FROZEN VEGETABLES 625
14 DANONE RTS DESSERTS 605
15 DASH DETERGENTS 590
16 DOUWE EGBERTS 590
17 LU BISCUITS 585
18 IGLO FROZEN FISH 580
19 CHAMBOURCY YOGURT 530
20 FINDUS FROZEN FISH 515
TOP 10 BRITISH BRANDS TOTAL $M
1 COCA COLA 427
2 PERSIL DETERGENTS 417
3 ARIEL DETERGENTS 408
4 NESCAFE INSTANT COFFEE 403
5 ANDREX TOILET PAPER 323
6 SILVER SPOON SUGAR 267
7 WHISKAS CAT FOOD 250
8 FLORA MARGARINE 235
9 PG TIPS TEA 229
10 WALKERS CRISPS 224
TOP 10 GERMAN BRANDS
1 COCA COLA 899
2 LANGNESE ICE CREAM 770
3 JACOBS COFFEE 698
4 IGLO FROZEN VEGETABLES 326
5 PERSIL DETERGENTS 325
6 MILKA CHOCOLATE TABLETS 292
7 FANTA 275
8 ARIEL DETERGENTS 256
9 BARENMARKE CONDENSED MILK 251
10 TCHIBO COFFEE 242
TOP 10 SPANISH BRANDS
1 COCA COLA 584
2 DANONE YOGURT 435
3 CARBONELL OIL 235
4 ARIEL DETERGENTS 229
5 DANONE RTS DESSERTS 179
6 LA CASERA SOFT DRINKS 174
7 FANTA 155
8 PESCANOVA FROZEN READY MEALS 152
9 KOIPE OIL 152
10 NESCAFE INSTANT COFFEE 146
TOP 10 FRENCH BRANDS
1 DANONE YOGURT 491
2 JACOBS COFFEE 424
3 COCA COLA 376
4 PAMPERS 362
5 LU BISCUITS 348
6 CHAMBOURCY YOGURT 328
7 ARIEL DETERGENTS 274
8 YOPLAIT YOGURT 264
9 PANZANI NOODLES 191
10 NESTLE CHOCOLATE TABLETS 172
TOP 10 ITALIAN BRANDS
1 BARILLA PASTA 628
2 MULINO BIANCO BISCUITS 503
3 COCA COLA 495
4 ALGIDA ICE CREAM 450
5 GRANDAPADANO PARMISAN 439
6 FINDUS FROZEN FISH 370
7 IGLO FROZEN FISH 369
8 LAVAZZA ROASTED COFFEE 350
9 DASH DETERGENTS 270
10 PARMALAT UHT MILK 261

The research was carried out in 15 countries, with more than 100,000 brands reviewed. All information relates to grocery sales for the year ending December 1992.

Nielsen 0865 742 742

This information will be stored in Newsfile, Ad Agency General, under Research.

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