The new Top of the Pops magazine is now on the newstands. In the first issue, Brett Anderson from Suede and Tony Mortimer from East 17 as well as a free tape adorn the cover of this glossy monthly magazine priced at £1.25.
The TOTPs TV programme has recently undergone dramatic changes and this is reflected within the magazine. Ric Blaxill, the producer of the TV show is also the consultant editor of the magazine. He wants the magazine to reflect what is happening now within the pop world.
The first issue comprises of news on pop stars, interviews, reviews, band profiles and celebrity gossip. There is also a profile on Ric Blaxill. Bands featured include Blur, Shampoo, Let Loose, The Stone Roses, EMF, R.E.M and Madonna amongst others. Tom Watkins, the manager of East 17 and many other past bands is interviewed. There is also a pullout poster which details a month in the life of Eternal. The TOTPs magazine is a fast moving, pop star packed magazine that offers the reader loads of info on their favourite band. It seems to be aimed at a readership somewhere between Smash Hits and Select. Whether this format will be successful in the long term remains to be seen.
There are 52 pages of which 6 are adverts. There is an editorial ad ratio of 88:12.
Advertising: Barbra Smith, 081 576 3251.
PUBLICATION CP FQ CIRC (p) ‘000s
PUBLICATION
CP (p)
FQ
CIRC ‘000s
SMASH HITS
75
F
275
BIG
90
F
269
SELECT
185
M
83
KERRANG
145
W
40
RAW
200
F
26
NME
75
W
105
NRS READERSHIP PROFILES: Adults, Age, Percent
15-17
18-24
25-34
35-44
45-54
55-64
65+
UK POPULATION
4
12
20
17
16
12
20
SMASH HITS
34
24
18
17
6
2
0
BIG
44
21
10
17
5
1
1
SELECT
21
55
16
5
2
0
1
KERRANG
34
41
19
4
2
0
0
RAW
39
35
14
8
1
0
1
NME
20
39
27
10
4
1
Source: NRS Jan94 – Dec94
NRS READERSHIP PROFILES: Sex/Percent
MEN
WOMEN
Fem. Mn.Shpprs
SMASH HITS
28
72
37
BIG
16
84
34
SELECT
67
33
16
KERRANG
77
23
8
RAW
69
31
11
NME
71
29
15
Source: NRS Jan94-Dec94
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