TOPPS, the new advertising medium supplying programme features through television monitors on buses, has released its first ratecard. Two monthly packages are available – each of 10 spots per three hour viewing cycle, 1500 spots per month.
Spots can be bought alongside specific programme types – £12,800 per month – or a Run-of-Cycle option is available at £11,600 per month. Both rates are for 30 second spots, but other spot lengths are available – priced pro-rata.
TOPPS launches in November on 800 buses in the Midlands and Northwest. These areas will provide advertisers with 5.83m OTS per month.
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