Toshiba to launch 3 connected TV apps

Toshiba is set to launch three apps in the spring to enhance its connected TV experience and to boost sales of its new Excite tablet, according to videonet.

The first is a remote control app called TRAC (Tablet Remote App Capable) – which will allow the tablet to act as a remote control for televisions. The second is MediaGuide, a version of Toshiba’s EPG.

And the third is Mediashare, which will enable consumers to share content from their smartphones and laptops on a television screen via DLNA and WiFi.

All three apps will be released for Android at first, with Apple iOS apps to follow.

Major connected TV players are likely to release companion apps this year in a bid to ‘own’ the viewer. videonet says this will increase pressure on pay TV providers and free to air platform operators who do not offer the same capabilities.

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