Of those film/cinema titles audited in the January-June 1998 ABC period, Total Film has enjoyed a block-busting rise in circulation with a 21.8% increase in magazines sold. In this period it shifted 61,497 copies, an actual gain of 11,010 copies year on year.
The same 6-monthly ABC figures for Empire and Neon did not reveal such a titanic change of fortune; Empire gained over 2,000 copies and Neon remained steady, selling just over 40,000.
January-June 1998 ABC YoY Comparisons
Title
Jan 97 – Jun 97
Jan 98 – Jun 98
Actual Change
% Change
Empire
163,855
166,123
2,268
1.38
Total Film
50,487
61,497
11,010
21.81
Neon
40,603
40,147
-456
-1.12
Uncut
n/a
36,067
n/a
n/a
IPC Magazines’ Uncut, which only launched in May last year and so does not have a year on year comparisons, has increased its circulation from the July-December 1997 audit by 7.7%. Uncut now sells around 36,000 copies.
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