Toyota To Sponsor Last ITV Commercial Of The Millennium

Toyota will sponsor the last ITV commercial message of the millennium and the first of the next as the exclusive sponsor of all available programming on both New Year’s Eve and New Year’s Day.

This is the third year that Toyota has been official sponsor of the New Year celebrations as part of a five year agreement that covers a variety of hit ratings programmes including a Stars In Their Eyes special, Superman II, Casper and Countdown 2000 with Trevor McDonald.

Commercial director of Toyota Mike Moran said: “We are delighted to be so closely involved with this millennium event on ITV. The sponsorship will allow us to capture the spirit of what promises to be a very special couple of days.”

In a separate deal, Jacob’s Bakery has signed a deal to continue its association with Who Wants To Be A Millionaire?. Jacob’s will be sponsoring four shows on Christmas Eve and Christmas Day, a behind-the-scenes documentary and the first series of the new millennium.

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