Translucis To Promote Stella Via Magnetic Network

Translucis has signed a deal with Stella Artois to advertise the drinks brand’s outdoor film screenings via its digital media network.

From next week a month-long campaign promoting the Stella Screen On Location Tour 2002 will run across the company’s Magnetic channel in 230 bars throughout the UK. The creative, which includes footage from last year’s series of outdoor events interspersed with feature film clips, will be played four times an hour over the digital media network

Sue Aitken, marketing director at Translucis, said: “The Magnetic channel enables Stella Artois to further promote the outdoor film events and to take them to a wider audience. We will be targeting them in the perfect environment and at the one time they can be pinned down – when they are out in bars and clubs.”

Last week Translucis revealed that it is considering plans to move away from its drinks-based origins and onto the high street. According Aitken, the company is currently holding talks with a number of retail clients and is looking to expand its network into other areas (see Translucis Considers Expansion Into Retail Arena).

Translucis: 020 7016 0000 www.translucis.com

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