Transworld Sport Enters Market

Based on the Channel 4 programme of the same name, Transworld Sport magazine is due for release on September 18, published by the International Publishing Group and available quarterly.

Publisher of the title, Richard Davis, pointed out to MediaTel this week that although the initial print run is estimated at between 80-100,000 copies, it is hoped that this will expand quickly by the introduction of national promotions – the magazine will begin as a quarterly, he says, but may change frequency if it is successful.

Transworld Sport will cover all areas of sport – mainstream as well as the less widespread sports. The magazine’s biggest and only real competitor in the same market is Sports Magazine, owned by TMP Communications and claiming a circulation of around 80,000.

With a cover price of £1.95, Transworld will consist of 68 editorial pages, (total 128), with an advertising/ editorial split of 50:50. The full colour glossy will have a page size of 258 x 230.

Transworld: 071 712 9667