Trinity Mirror Axes Senior Marketing Director
Trinity Mirror has axed Alisdair Luxmoore, its marketing director of national newspapers, just days after reporting a significant drop in circulation at its flagship title the Daily Mirror.
Luxmoore’s contract has been terminated as of the end of April, but he left the newspaper group’s offices yesterday, making him the latest casualty of chief executive, Sly Bailey’s senior management reshuffle.
Editorial development director, Phil Hall, has taken on Luxmoore’s responsibilities while the recruitment process gets underway. A spokesman for Trinity Mirror, said: “This is a temporary measure while a permanent candidate is found.”
It is thought that Luxmoore’s departure is a result of the costly discounted coverprice strategy that followed the Daily Mirror‘s relaunch as a more serious paper last May (see Daily Mirror Cuts Cover Price).
The highly publicised relaunch and subsequent price war with The Sun have done little to boost the Daily Mirror‘s circulation, which recently fell below the crucial 2 million mark for the first time in decades.
Monthly ABC figures for March show that the paper saw circulation fall by 5.6% year on year to 1,997,846, down from 2,116,281 in the same period the previous year.
Luxmoore, who was responsible for the Daily Mirror, the Sunday Mirror and The People, is the latest in a line of senior figures to leave the company following Sly Bailey’s appointment as chief executive in December (see Bailey Leaves IPC To Replace Graf At Trinity Mirror).
Earlier this month Trinity Mirror’s managing director of national newspapers, Mark Haysom, left the company leaving Bailey to take direct control of the national newspaper titles (see Trinity Mirror Loses Head Of National Newspapers).
Prior to this Joe Sinyor, chief executive of newspapers, resigned after failing to secure the chief executive’s position and reportedly disagreeing with Trinity Mirror chairman, Sir Victor Blank, over strategy (see Trinity Mirror Loses Head Of National Newspapers).
Trinity Mirror: 020 7293 3000 www.trinitymirror.com
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