TSB is to link up with the Box cable music channel to create an interactive sponsorship called ‘Contact’.
The deal, worth £120,000, involves TSB sponsoring the Box’s interactive programming which allows viewers to request videos from an interactive “jukebox”.
The sponsorship credits will run throughout the daily show which is broadcast between the hours of 2am and 7am for three months. The overall aim of the sponsorship is to encourage young viewers to set up their own bank accounts.
The Box c/o Braben Company: 0171 289 1616
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