Tuesday’s biggest show manages a lacklustre audience of 4.8m
Yesterday saw ITV soap Emmerdale (7pm) treat viewers to a whole hour of ill-fated rural romances and sheep dip-scented backstabbing as the home of doomed relationships played host to yet another pantomime of a wedding.
Yesterday’s biggest audience tuned in to see mechanic Dan Spencer prove himself to be the ultimate glutton for punishment as he attempted to walk down the aisle for a third time. What could possibly go wrong?
As is the tradition in soap land, the day wasn’t to go as planned but thankfully the Tuesday budget didn’t stretch far enough for a barn fire, a mine shaft-related injury, a raging flood or any other apocalyptic biblical event (they are mainly saved up for the Christmas period).
An unusually small audience of 4.8 million viewers watched as the actual nuptials went off without a hitch. However, last night’s drama was provided by the expertly timed appearance of the bride’s other husband (UH OH!), leading to the traditional punch up in the Woolpack and a 29% share.
The fact that Tuesday’s number one show had a particularly small audience wasn’t a coincidence – BBC One remained unrelenting and aired EastEnders in the 7:30pm spot, leading to a soap clash of epic proportions.
While Emmerdale‘s final audience didn’t translate to the glorious victory ITV was no doubt hoping for, it was definitely a healthier outcome than EastEnders‘ fate.
The grim London soap didn’t even manage to grab second place, with yesterday’s particularly heavy episode seeing viewers turn over to Emmerdale‘s wedding farce in droves.
A minuscule audience of 4 million viewers tuned in to see the extent of Patrick Trueman’s stroke, with fans learning that the seasoned ladies’ man was left unable to speak, leading to an all-round miserable Tuesday.
Following on from the past year’s slate of surprise reappearances, yesterday’s EastEnders surprised fans with the swift return of Dr Anthony Trueman, last seen in 2005. The latest well-kept secret secured an audience share of 22%, resulting in the fifth biggest hit of the day.
To add insult to injury, the soap was beaten by three different editions of BBC One news programmes, although in fairness there was plenty of real-life drama to concentrate on. BBC News at Ten came in second, with 4.7 million viewers, while Regional News and Weather netted 4.3 million and 4.2 million viewers at 6:30pm and 10:30pm, respectively.
At 8pm the latest edition of Holby City (BBC One, 8pm) was watched by 3.9 million viewers while Love Your Garden (8pm) on ITV managed 2.4 million viewers.
At 9pm on BBC One, the lovely Kirsty Young calmed down the nation with her lovely tones while delivering her monthly round up of scary news in Crimewatch. 3.8 million viewers and a 20% share caught up with all the latest dark developments.
So soon after the epic Australian version wrapped up, the bog-standard normal Coast continued its ninth series on BBC Two. Although the visuals were noticeably downgraded to our more familiar grey coastline, it still bagged 1.7 million viewers and a 9% share.
On ITV there was the latest catch-up episode about the 56 year old Truman Show type experiment 56 Up (ITV). 1.9 million viewers tuned in to see if life had turned out the way the documentary subjects had planned, netting a 10% share.
At the same time on Channel 4 was the bloated exercise in PR called Undercover Boss (9pm), which saw Oxfam attempt to make itself look slightly cuddlier, bringing in 1.2 million viewers.
The Social TV Analytics report is a daily leaderboard displaying the latest social TV analytics Twitter data from SecondSync. The table shows the top UK TV shows as they are mentioned on Twitter, which MediaTel has correlated with the BARB overnight programme ratings for those shows (only viewable to BARB subscribers).
Overnight data is available each morning in mediatel.co.uk’s TV Database, with all BARB registered subscribers able to view reports for terrestrial networks and key multi-channel stations. Overnight data supplied by TRP are based on 15 minute slot averages. This may differ from tape checked figures, which are based on a programme’s actual start and end time.
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